Valderrama is considered by many to be the European equivalent of Augusta. A Robert Trent Jones Sr. design of 18 holes right in the heart of the Andalusian countryside and maintained with such care that European and American players will think they are playing in heaven, although a lapse of concentration could rapidly be changing this view. Valderrama achieved international recognition in 1989 when it became the venue for the Volvo Masters, the last tournament on the European tour. Faldo, Rafferty and Langer have all tasted victory at Valderrama. In 1997, the Ryder Cup came to Valderrama. At first the European PGA was reluctant that such a prestigious tournament should leave the British Isles. It eventually gave in to the charms of a continental course, situated in the very south of Europe. More recently, Valderrama played host to the Amex World Golf Championships 2000, a
competition drawing the world's elite golfers including Tiger Woods.
» Our Relationship with Concept
Derek Brown, General Manager at Valderrama states that, “having tried a number of systems in the past, our decision to go with the Concept Designed Management systems was based on the professionalism of the company and the strength and depth of the products. In my opinion it is the best system available and I am able to run Valderrama much more securely and efficiently due to using the CSS System. At Valderrama we use Concept in every department to ensure a secure operation for, pro-shop operations & golf reservations. Plus an interface to our various F&B operations We also do not use cash in any POS facilities, instead operating an excellent Smart Card System, even for visitors, which gives us much more control and removes any possible situations of mismanagement of cash. I cannot speak too highly on the benefits of this system, and reiterate that it has made my life as General Manager much easier.”
» Total Management & Control
Valderrama is using the following Concept products:
- Concept Golf Management System
- Concept POS and Inventory Management System
- Concept Membership System
Predominantly a members club, each individual member's details, may that be for bookings or accounting purposes, are controlled and managed by the system. A detailed record of each visitor is also maintained in accordance with the playing privileges at Valderrama.
